Smiling woman with wavy hair wearing large tortoiseshell sunglasses, a striped shirt, and a jacket, outdoors on a sunny day.

Portfolio

Black and white drawing of a pair of women's legs and feet wearing high heel shoes. One leg crossed over the other with the heel of one shoe resting on the toes of the other. The shoes are shown from a side view.
Two marketing book covers, one about finding target audiences and the other about good versus bad marketing, featuring colorful backgrounds with illustrations and text.

I launched and managed a new Instagram account for Practical Marketer, posting 2–3 times per week with content strategically repurposed from existing blog posts into engaging short-form visuals.

I designed branded graphics that aligned with her brand guidelines, creating a polished and cohesive feed.

Through consistent, value-driven content and intentional engagement, I built a following from scratch, highlighting the effectiveness of a well-executed social media strategy.

A black and white illustration of a woman with long flowing hair riding a horse, with a child seated in front of her, on a landscape background.
Promotional flyer for a facial studio featuring a beige and peach color scheme with images of skincare products and flowers, promoting facial treatments and skincare routines.

For Botánica Skincare Studio, I built a thoughtful and intentional social media strategy rooted in Natasha’s holistic skincare philosophy. I began by refining her brand voice, identifying her ideal audience, and ensuring every post spoke directly to the clients she wanted to attract.

By immersing myself in the world of holistic skincare, I created content that felt authentic to her brand and values. Even as a brand-new account, we achieved consistent reach between 200–300 views per post showing how meaningful content and a clear strategy can build early momentum.

Black and white image of a vintage microphone on a stand, positioned in front of a dark background.
A smartphone displaying a thank you message from the Dramaists Legal Defense Fund, with overlapping newsletters in the background, including images of a park with autumn trees, a spiral staircase, and a bronze statue.

Redesigning DLDF’s newsletter required learning Mailchimp on the fly while staying true to their brand guidelines. The result was a polished, professional piece that reflected their mission.

I created a powerful, emotionally resonant Instagram post by editing donor impact footage into a short-form video, helping strengthen audience connection and boost engagement.

The project showcased not only my ability to adapt to new platforms quickly, but also my commitment to aligning visuals with storytelling in a way that feels human, intentional, and mission-focused.

Curious what I can do for your brand?

I offer tailored packages to help you build a strong online presence, along with custom services designed to meet your unique goals.